Content management has been a longstanding challenge for businesses over time. With many activities, including shopping, gaming, and socializing, being done online, scaling content management strategies has become a necessity rather than just a nice-to-have.
One way to attain this is by investing in content moderation services. Finding the right outsourcing partner can provide an ideal solution for managing vast amounts of online data accurately, consistently, and efficiently.
As outsourcing becomes a go-to solution for companies, many providers offer content moderation as a service across various industries. Thus, to choose the right one among a pool of choices, it’s imperative to assess how they optimize their moderation process for effective content management.
Content Management vs. Content Moderation
Content is the basic unit of the digital world. It is a determining factor for business success, a capsule of user information that helps companies design their marketing strategies.
Handling digital content involves two major processes: content management and content moderation.
Content management refers to creating, organizing, and retrieving content through content management software (CMS) and tools like WordPress and Shopify. Yet, the task of content management is far from straightforward. It’s a complex and demanding endeavor that grapples with a multitude of digital hurdles. Currently, the challenge of scaling management strategies looms large.
This is where content moderation comes in. It involves monitoring and reviewing user-generated content (UGC) on company websites, blogs, forums, and social media channels.
Content moderation is a protective barrier against harmful content, including hate speech, discrimination, violence, nudity, and misinformation. In this context, content moderators are the digital police who review online content and ensure its compliance with platform policies and standards.
Now, how are they related?
Content management strategies and content moderation solutions go hand in hand. The former is only possible with the latter. Thus, we need to moderate content and maintain digital spaces clean to scale the content management strategies, which aim to improve user experience.
Importance of Moderation for Scaling Content Management
Seeing how content moderation works, it is a vital tool for companies that aim to scale their content management game plan by driving organic traffic to their websites and attracting more users to their platforms.
Let’s look at how important content moderation is in achieving scalability.
1. Boost Online Engagement
Regardless of how much effort we put into producing high-quality content to boost user engagement, it’s ineffective if spam and trolls continue to permeate the digital spaces. Content moderation helps eliminate unwanted and irrelevant content, maintaining the platform’s integrity and boosting online engagement.
2. Provide Key User Insights
By implementing content moderation, companies can access helpful insights about their audience that can help them understand their concerns, demands, and expectations about the brand.
3. Maintain Brand Loyalty
If company websites, online forums, and social media platforms are free from potentially unsafe content, user experience won’t be compromised, resulting in increased customer retention and loyalty.
4. Increase Adaptability
Content moderation offers a glimpse into current market trends and evolving user behavior. With this information, companies can readily adapt to changes in the industry and align their content management strategies with consumer needs.
Types of Content Moderation Services
External service providers offer several content moderation services, depending on the client’s industry and specific needs.
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Text and Chat Moderation
Text is the main type of content users publish on a platform. Through comments and chats, users connect with one another. On Facebook alone, 510,000 comments are posted every minute.
However, as more people interact on a platform, the risk of producing and propagating harmful content increases. Racist, defamatory, and discriminatory posts can plague comment sections, making it difficult for companies to control the adverse effects of such content.
This is where moderation comes in. Text and chat moderation screens vast amounts of textual content, flagging or removing entirely the ones that violate platform standards.
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Profile Moderation
Tons of harmful content may also come from suspicious accounts or fake profiles on a platform. To safeguard users from the risk of fraud and identity theft, profile moderation services are essential.
Profile moderation removes fake, duplicate, and inactive accounts that send spam to other users or engage in fraudulent activities. This process ensures that discussions and interactions within online communities are fun, meaningful, and genuine.
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Image and Video Moderation
Buyers who post images of their products and publish unboxing videos are beneficial for strengthening a company’s online brand reputation. However, unsuitable product reviews for the brand’s audience are rampant, adding to the burden of scaling content management methods.
Thankfully, image and video moderation helps maintain a squeaky-clean digital platform. It removes graphic and disturbing visual content, keeping only high-quality, helpful, and audience-targeted materials.
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Social Media Moderation
Social media moderation filters the sheer number of UGC in social media channels, including comments, messages, photos, video clips, and more. In short, it combines the prowess of text, image, and video moderation solutions. With 5.04 billion social media users presently, this service has never been more crucial in scaling content management strategies.
Leveraging Content Moderation for Effective Content Management
In the digital age, content management is vital to organizational success. As such, content moderation is crucial for scaling content management strategies. It ensures the safety and credibility of companies that leverage CMS platforms for raising brand awareness and increasing revenue generation.
By outsourcing content moderation services, businesses can efficiently handle the influx of digital content, maintain brand integrity, and foster positive user experiences. This efficient approach not only meets the demand for scalable content management solutions but also instills confidence in the business’s ability to adapt and thrive in the digital landscape.
