10 Great Instagram marketing strategies to grow your brand in 2024

Social media marketing has evolved a lot in the recent times. Most of the marketers nowadays tend to prefer social media marketing more than the other marketing strategies. Here are the 10 great Instagram marketing strategies to grow your brand in 2024:

1. An optimized bio

Marketing your brand on a highly competitive social media platform like Instagram is not a very easy task as it sounds like. In order to grow your brand on Instagram, you need a proper and engaging Bio for your brand’s page. One of the most crucial aspects that one should keep in mind while growing a brand on social media is to have a highly compelling bio for your brand page.

 The Instagram bio of your brand will convey its uniqueness towards the idea of selling and it will also help your target audience to know more about your brand’s personality. As a marketer, your primary objective is to create a sense of suspense and curiosity among your audience. With the help of Instagram bio you can easily do such things and attract the attention of new followers to your brand’s social media page. 

Try to include a call-to-action button in the Instagram bio section so that your audience can interact more and take their desired actions like visiting your brand’s website to purchase some products or avail your services. You should maintain a balance while crafting your brand’s Instagram bio like not being too informative and at the same time not being too intriguing.

2. Being consistent

Consistency plays a major role when it comes to growing your brand on a social media platform like Instagram. If you want to stand out from the rest of the brands on that social media platform, you need to be more consistent. 

Consistency is the key to growth. Success of a brand largely depends on its consistency level. Try to post more frequently as you need to be consistent on a platform like Instagram. Instagram algorithm focuses and prioritizes largely the consistency level of your brand. If you want to attract new followers to your brand page then you need to be consistent with your posting schedule. 

Consistency will convey a sense of trust and familiarity to your target audience group. In order to give a professional outlook to your brand, consistency will definitely play a vital role. The more consistent you are with your brand, the more reach you will get on your posts on Instagram. Summing up, if you really want to see your brand among the top ranks then surely try to be more consistent.

3. Keywords

Marketing is all about promoting your brand to your audience. There are several strategies that marketers use nowadays to promote their brands. One of the most effective and the simplest strategies of marketing your brand include the use of keywords. Keywords play a crucial role when it comes to the growth of a brand on a social media platform like Instagram. 

Try to include keywords in your Instagram bio and in the captions of each post. Keywords tend to attract new followers and bring in a lot of traffic to your brand page. If you want to gain more reach on your brand’s Instagram page then try to use as many keywords as possible. Finding the relevant keywords for your brand page is also a very important aspect. Use keywords that belong to the same niche like your brand. 

Do not use random keywords on your post as it really hampers the growth rate of your brand. Instagram algorithm prioritizes keywords largely so using keywords at right places will surely give you positive results. In other words, if you really want to see your brand among the list of top global brands then surely focus on using the appropriate keywords.

4. A brand aesthetic

Growing a brand on a platform like Instagram is not a very simple task. There are certain aspects that you really need to focus on if you seriously want your brand to grow. Following a consistent brand aesthetic is a very crucial aspect. A consistent brand aesthetic really matters when it comes to growing a cohesive and easy to remember Instagram feed. One of the most important marketing factors is to have a proper brand identity so that your audience can easily recognize your brand. Having a consistent brand aesthetic will help you in getting a proper brand identity. 

5. Profile picture

Another major marketing aspect is the profile picture of your brand page. Basically the profile picture of your page is the pictorial representation of your brand to your audience. As we all know that our first impression is our last impression, we need to put more focus on the profile picture of our brand page. It is the first thing that your audience comes across while viewing your brand page. 

Try to use something creative as the profile picture as it will help your brand to stand out from the rest of the group. The picture should be clear and can be easily recognized. Try to use the same profile picture across all the major social media platforms as this will help you to maintain your brand recognition.

6. Instagram captions

Captions play a vital role when we talk about marketing of a brand. Try to use informative and at the same time unique captions for your Instagram posts. This will help you to expand your brand reach on Instagram.

7. Relevant Hashtags

Hashtags are one of the most important aspects of marketing. Every marketer nowadays includes hashtags as one of their major marketing tools. Use relevant and adequate number of hashtags on your posts to increase your brand’s discoverability on a social media playtform like Instagram.

8. Instagram Live

Instagram’s Live streaming feature, popularly known as Instagram Live is a very effective marketing tool. You can use Instagram Live to promote your brand’s social presence as it has a very high engagement rate. The cost of live stream promotion is depending on number of viewers you choose for your stream. There are some services which offer a wide range of options for you to choose from. Buy 100 Instagram Live viewers or any number that you want for your live stream just simply talk to their team and customize the package as per your need.

9. Interactive Instagram Stories 

Creative Instagram stories can be used as a marketing tool to promote the launch of new products and services offered by your brand. You can also use Instagram Highlights feature to showcase your best Instagram Stories on your brand’s profile page so that it can convey a great impression upon your audience who views your profile.

10. Instagram Ads

Last but not the least, Instagram Ads are probably the best paid way to get more reach on your brand page. You can easily run custom Ads on Instagram to promote your brand without facing any kind of hindrance at all.