Collars and Co Net Worth

Collars and Co Net Worth and Before Shark Tank

In 2023, Collars and Co’s net worth is around USD 21 million. In this article, we will learn about Collars and Co.’s Net Worth and Before Shark Tank.

Collars and Co is a clothing brand that specializes in making polo shirts and dress collars. Each shirt produced by the brand is designed to be incredibly comfortable, while also boasting a stylish and attractive collar. This has made the brand a favorite among many people who appreciate the quality of Collars and Co’s clothing.

One unique aspect of the brand’s shirts is that they do not feature buttons on the bottom line, which sets them apart from other shirts on the market. This is because the founder, Justin Baer, found it uncomfortable to wear shirts inside sweaters and jackets while commuting to work in New York City. He often felt overheated and uncomfortable, and his expensive dress shirts required frequent dry cleaning as a result.

With this in mind, Justin created Polo Shirts and Dress Collars, which are designed to be more comfortable and practical for everyday wear, without sacrificing style or quality.

How Much is Collars and Co. Net Worth?

Collars and Co’s net worth in 2023 is around USD 21 million. Collars and Co. is a clothing brand that specializes in polo shirts. The company was founded by Justin Baer in March 2021 and has an impressive annual revenue of $5 million.

Collars and Co Net Worth
  Collars and Co Net Worth: $21 million USD

In November 2022, Collars and Co appeared on Season 14 of Shark Tank USA and successfully secured a deal with Mark Cuban and Peter Jones. The deal involved a $300,000 line of credit in exchange for 10% equity in the company. The final valuation was $3 million, which was lower than the initial estimate of $7.5 million made by the founder.

As of September 2023, Collars and Co continue to operate successfully. Customers can purchase their high-quality products via the company’s website, and they have recently opened a new store in Chicago.

What Is Collars and Co?

Collars & Co is a clothing brand that specializes in manufacturing polo shirts and dresses. Their luxurious linen polo and polo-type shirts come in 16 different colors. In addition to this, they offer a range of different collar styles for their shirts, including Semi-Spread Collars, English Spread Collars, Button Down Collars, and Cutaway Collars.

Collars & Co doesn’t only sell shirts – they also offer sweaters, underwear, belts, and other accessories. They recently introduced Long Sleeve Semi-Spread Collar Polo Shirts, which are priced at $72.

Collars and Co Before Shark Tank

In 2021, Justin established Collars & Co Company and received an initial order of 500 shirts. The brand gained popularity on TikTok as a video featuring one of their shirts went viral, resulting in a surge of orders. Justin seized this opportunity and created a TikTok account for his company, where he posted a video showcasing the product with the help of his 7-year-old daughter and an iPhone. The video’s release in April 2021 generated a revenue of $40,000 in the first month for the company.

In October of 2022, this company’s TikTok account had nearly +68k followers, which resulted in a 40% increase in sales for the month.

The founder, Justin Baer, faced numerous challenges, but the most significant one was the shutdown of the supply chain caused by the COVID-19 pandemic, which caused him to suffer. To grow his business, Justin decided to seek investors and appeared on the Shark Tank show.

Who Is The Founder Of Collars and Co?

Justin Baer is an accomplished entrepreneur who has founded and led multiple successful companies. He is currently the CEO of Collars & Co. and the founder of MemberText Company.

While studying for his BS in Marketing & RE Finance at New York University, Justin also founded The Cure Card, LLC.

In addition to his work with Collars & Co. and MemberText, Justin has also founded and managed five other companies:, Check In Easy,, MemberText, and Collars & Co.

What was Collar & Co.’s Shark Tank pitch?

In a Shark Tank episode, Justin pitched his clothing brand ‘Collars & Co’ and offered Shark a 4% equity for a $300,000 investment. Despite the seemingly high demand, Justin managed to persuade Shark into investing in his company by giving all the details about his business.

Justin started his company in 2021, and as of November 2022, he has sold 92,000 shirts, earning a revenue of $5.4 million. All the sales have come from direct-to-consumer and online channels, with a net profit margin of 20%. Justin, who is a marketing expert, attributes his success to his marketing skills, having run over 5 companies in the past.

Lori Greiner acknowledged the success of a certain business but declined to invest in it, stating that it wasn’t the right fit for her. Nevertheless, she expressed interest in purchasing the business’s clothes. The business incurs a production cost of $15 but sells its products for $65 to $75. Kevin O’Leary was impressed by the business and offered $300,000 for a 10% stake at a $3 million valuation.

However, Justin, the business owner, declined the offer, revealing that he had no other investors. Peter Jones expressed skepticism about the long-term viability of the business’s clothes, but Justin was confident that they would remain in fashion.

Peter Jones offered $300k for a 10% equity, which was the same offer as Kevin. However, Justin declined and stuck with his original offer of 4% equity.

Mark Cuban and Peter Jones teamed up to offer Justin $300k and a $700k line of credit, but the amount of equity they would receive was not specified. Justin later agreed to give them 5% equity.

Eventually, Mark, Kevin, and Peter decided to opt out of the deal. Justin made a final offer of $300k for a 7% equity, but the sharks refused.


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